After years of working in travel public relations at various agencies in New York City, Elana Icangelo recognized a need in the hospitality industry. Hotels and destinations needed more than just PR - they needed strategic partnerships to build their brands; they craved exposure and brand recognition. In 2006, Elana founded Stellar Partnership Marketing (SPM) with the vision to create promotional partnerships specifically for hotels and resorts.
Crafting Stellar Partnerships in the
The Genesis of Stellar Partnership Marketing
Stellar Partnership Marketing (SPM) focuses on curating remarkable promotional partnerships that bridge the gap between international and domestic hotels and coveted lifestyle brands. From the world of fashion and beauty to wellness and travel, SPM brings together prestigious hotel clients with a diverse array of industry leaders.
Crafting an Unparalleled Impact
SPM's ability to collaborate with top media outlets and television shows has been a key driver in elevating the exposure of its hotel clients. By aligning with similar brands. Elana's team has successfully provided clients with increased visibility and an expanded email list, further fueling brand recognition.
Guiding Entrepreneurs to Success
For entrepreneurs looking to enter the promotion marketing agency or hospitality industry, Elana's advice is based on building strong relationships and demonstrating value. "Sending information their way is crucial" Elana Advises.
"I always had a love for travel and during my travel PR days, I was fortunate enough to explore the world. I knew I wanted to continue working with hotels and destinations but also wanted to give people a chance to travel through exciting sweepstakes and brand partnerships".