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After years of working in travel public relations at various agencies in New York City, Elana Icangelo recognized a need in the hospitality industry. Hotels and destinations needed more than just PR - they needed strategic partnerships to build their brands; they craved exposure and brand recognition. In 2006, Elana founded Stellar Partnership Marketing (SPM) with the vision to create promotional partnerships specifically for hotels and resorts.

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Crafting Stellar Partnerships in the
Hospitality Industry

"I always had a love for travel and during my travel PR days, I was fortunate enough to explore the world. I knew I wanted to continue working with hotels and destinations but also wanted to give people a chance to travel through exciting sweepstakes and brand partnerships". 

- Elana

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